COURSE DETAILS

BA (Hons) in Marketing Management

Institution

Asia Pacific University of Technology & Innovation (APU)

Course Duration

3 YEARS

Course Fees

-

COURSE DESCRIPTION

This programme is specifically designed to provide:

  • An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
  • Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
  • A combination with other marketing and general business modules allowing students to gain a clear understanding of the vital role of marketing within the business context.
  • Exposure to how the marketing discipline makes its impact in a variety of contexts.

ENTRY REQUIREMENTS

STPM 2 Principal Passes at STPM level and with 4 Credit Passes at SPM
UEC 5 Grade B's in UEC
Ontario Secondary School Diploma Ontario Secondary School Diploma with minimum average of 50%
Victorian Certificate of Education Victorian Certificate of Education with minimum average of 50%
International Baccalaureate International Baccalaureate with minimum 24 marks
South Australian Matriculation Certificate (SAM) South Australian Matriculation Certificate (SAM) with minimum of 60%
Australian Matriculation (AUSMAT) Australian Matriculation (AUSMAT) with minimum average of 60%
Canadian Pre-University (CPU) Canadian Pre-University (CPU) with minimum average of 50%
Foundation The APIIT/APU Foundation or equivalent with CGPA of 2.0
A-Level 2 Passes at ‘A’ Levels