BA (Hons) Advertising & Brand Management


Asia Pacific University of Technology & Innovation (APU)

Course Duration


Course Fees



Our 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of skills, developing your employability opportunities. Our creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.

Our dynamic, ideas led advertising programme will equip you with the skills and understanding to develop a career in the creative industries. Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.

The programme team has industry experience and our associate tutors are current creative directors and agency practitioners. We place creative thinking and ideas at the centre of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing and ambient advertising.

Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.


STPM Successful completion of STPM with 2 full passes or equivalent with minimum CGPA of 2.0 and completion of SPM or equivalent
IELTS All students must demonstrate that they have met the equivalent of IELTS 6.0 either through formal English language assessment or through success in prior study at “A” level or equivalent in English.
Other Successful completion of the relevant APIIT Diploma, or Successful completion of study in another recognised institution with academic credits equivalent to the first year of an honours degree in relevant subjects
Foundation Recognised Matriculation or foundation with CGPA 2.0 at SPM Level
A-Level Successful completion of A-Level with at least a pass in 2 subjects and successful completion of O-Level or equivalent